5-STAR EXPERIENCE
Over 1.445 Google reviews
PARKLAND
5-STAR EXPERIENCE
Over 1.308 Google reviews
DEERFIELD BEACH
5-STAR EXPERIENCE
Over 1.221 Google reviews
LIGHTHOUSE POINT
5-STAR EXPERIENCE
Over 213 Google reviews
EAST BOCA
5-STAR EXPERIENCE
Over 255 Google reviews
CITI CENTRE
Dad’s was never built to be just another barbershop.
It was built as a complete ecosystem — combining people, operations, branding, marketing, technology and a consistent customer experience across every location.
THERE´S A LOT MORE
BEHIND THE CHAIR.




THE MAN BEHIND DAD'S
SANDRO
FOUNDER.ENTREPRENEUR. VISIONARY.
I started Dad’s with a simple belief: a barbershop can be more than a place for a haircut. It can be a place that builds confidence, creates community and changes the standard.
Today, Dad’s Group is the result of that vision — a brand powered by people, driven by purpose and built to grow.

PEOPLE
Great businesses
start with
great people.

OPERATIONS
Consistency doesn’t happen by accident.

MARKETING
Every location
has a voice.
Every market
has a strategy.

TECHNOLOGY
Data, booking, automation and digital infrastructure.

BRAND
One identity.
Multiple locations.
One experience.

CULTURE
A place built for dads, sons and generations.
MORE
THAN
A CUT.
It’s the experience.
The conversations.
The relationships.
The moments that happen in the chair.



















